Digital Manager

Department                 : Marketing

Working place            : HCM


Job Description:

- Plays a key role in brand building through intergrated digital marketing strategy including Search Engine Optimization (SEO), online consumer data management, social media, social messenger, digital marketing campaigns, and mobile marketing. Ensures to apply appropriate Nestle measurement framework of Paid Owned Earned Media (POEM)
- Lead and collaborate with agencies to:
*Conduct optimal digital, web, social media, CRM, and mobile marketing initiatives, e-Commerce and media planning including SEO/SEM
*Analyze performance metrics to continuously optimize campaign performance and relevant business objectives
- Protect Nestle and its brands through implementation of Nestle policies in digital areas in coordination with Local Globe Organizaion and digital agencies
- Drive digital innovation by leveraging consumer insights (from social media), emerging social trends, competitive intelligence and execute the best/relevant practices for brand
- Execution of digital best practices and frameworks (via training, online sharing platforms and other means)
- Manage digital roadmap and strategy through annual Integrated Commercial Planning
- Monitor agency performance in digital in coordination with brand builders

Job Requirements:

- Fair Digital & Social Marketing expertise (1-2 years). Experience in Social Media and/or eCommerce.
- Solid marketing experience (2-3 years)
- Ability to analyse, interpret and react to real time trends and data leveraging Google Analytics, Social listening tool, Socialbaker
- Knowledge in Brand Building Nestle Way
- Proven experiences in digital marketing projects
- Good Internet & social platforms technical and functional knowledge
- Project management skills
- Strong relationship management skills and ability to lead and manage cross-functional teams

 

khuvuc:

End date: 
Wednesday, February 15, 2017

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